CPP Services: Bespoke Strategic Projects

Shanghai Bund

Services

  •    Partner Identification and Vetting

Finding the best partner, be it in the U.S. or in China, can be challenging. Often companies put too much emphasis on guanxi (personal connections) or subjective measures (including financials) when looking at partners. CPP debunks the guanxi myths and provides actionable facts and analysis for companies to assess potential partners. We also provide guidance during the early stages of partnership as well as ongoing communications support.

We arrange industry specific trips for clients to meet potential partners, or just get more in-depth knowledge of the partners and competitors in their industry in the U.S. or China.

  • Corporate Communications: External and Internal

When partnering with a foreign company or operating with staff from another culture, internal communication is as important as external communication. We can help mitigate internal miscommunication due to cultural and/or linguistic differences on both sides of the Pacific.

We also offer specific internal communications services such as assistance in writing policies and procedures, localizing policies and procedures (adapting Chinese communications to the U.S. environment and vice versa), and setting up corporate newsletters.

  •   Strategic Communications

We can prepare English-language sales presentations and plan media familiarity campaigns. We can familiarize Chinese staff coming to work in the U.S. with U.S. policies and procedures, which often differ significantly from those in China. 

  • Media Presence and Profile

We can craft press releases and target appropriate media to raise a Chinese company’s media presence in the U.S. or a U.S. company’s media presence in China.  We can create an appealing media profile for Chinese companies in the U.S. and U.S. companies in China by identifying aspects of the company that will resonate with the target audience.

  •    Supplier Communications and Optimization

We can identify potential suppliers in a number of industries. We can also work with your existing suppliers to determine if they are the right fit for your business model. We help suppliers in China understand client requirements and corporate expectations including implementation of key customer objectives from quality to compliance issues.

服务

  • 寻找和甄别合作伙

 不管是在美国还是中国,找到最合适的合作伙伴都是一件富有挑战的事儿。在寻找合作伙伴的过程中,企业常常过于倚重关系或诸如财务数据等主观性的资料。CPP帮您识破关系的迷雾,提供具有可操作性的事实和分析,帮助企业评估潜在的合作者。我们还为您在对外合作的初期提供指导,并帮您保持与合作伙伴的沟通。

我们的能力包括: 帮助安排商务旅行,安排行业具体会议,准备简报文件.
  •  公司传讯:外部的和内部的

在与一个外国企业或与来自另外一种文化的员工合作时,内部沟通与外部沟通一样重要。我们能够帮助企业避免因中美文化或语言差异造成沟通中的误解。

我们还提供包含文件和流程编写等具体的内部沟通服务,帮助中国企业在沟通时适应美国的方式,并帮企业撰写日常通讯稿。

  • 战略沟通

我们会为您的公司准备说英语的销售代表,并计划媒体推广活动。我们会帮助让您从中国派驻美国的员工熟悉美国的政策和流程,这些规定通常与中国的有很大的差异。

  • 媒体推广、造势

我们会撰写新闻稿,并投放到合适的媒体,以提高中国企业在美国或美国企业在中国的知名度。我们会针对目标读者,通过挖掘企业的一些具有吸引力的方面,为在美国的中国企业或在中国的美国企业撰写引人注目的公司介绍。

  • 供应商沟通和优化

我们能在多个行业为您的企业选择潜在的供应商,也能通过接触您现有的供应商来判断它们是否契合您的商业模式。我们还能帮助来自中国的供应商了解客户的需求和客户对主要目标的实现等方面的预期 - 包括从 质量到合规要求。