CPP Services: Bespoke Strategic Projects
- Partner Identification and Vetting
Finding the best partner, be it in the U.S. or in China, can be challenging. Often companies put too much emphasis on guanxi (personal connections) or subjective measures (including financials) when looking at partners. CPP debunks the guanxi myths and provides actionable facts and analysis for companies to assess potential partners. We also provide guidance during the early stages of partnership as well as ongoing communications support.
We arrange industry specific trips for clients to meet potential partners, or just get more in-depth knowledge of the partners and competitors in their industry in the U.S. or China.
- Corporate Communications: External and Internal
When partnering with a foreign company or operating with staff from another culture, internal communication is as important as external communication. We can help mitigate internal miscommunication due to cultural and/or linguistic differences on both sides of the Pacific.
We also offer specific internal communications services such as assistance in writing policies and procedures, localizing policies and procedures (adapting Chinese communications to the U.S. environment and vice versa), and setting up corporate newsletters.
- Strategic Communications
We can prepare English-language sales presentations and plan media familiarity campaigns. We can familiarize Chinese staff coming to work in the U.S. with U.S. policies and procedures, which often differ significantly from those in China.
- Media Presence and Profile
We can craft press releases and target appropriate media to raise a Chinese company’s media presence in the U.S. or a U.S. company’s media presence in China. We can create an appealing media profile for Chinese companies in the U.S. and U.S. companies in China by identifying aspects of the company that will resonate with the target audience.
- Supplier Communications and Optimization
We can identify potential suppliers in a number of industries. We can also work with your existing suppliers to determine if they are the right fit for your business model. We help suppliers in China understand client requirements and corporate expectations including implementation of key customer objectives from quality to compliance issues.
我们能在多个行业为您的企业选择潜在的供应商，也能通过接触您现有的供应商来判断它们是否契合您的商业模式。我们还能帮助来自中国的供应商了解客户的需求和客户对主要目标的实现等方面的预期 - 包括从 质量到合规要求。